On the front page of the Seventh Generation site is a picture of a mother holding a baby, gazing across a pristine lake to the fluffy white clouds of purity. With such an image, you know the world would be exactly like that picture, if only you used their environmentally-friendly products.
Seventh Generation makes recycled toilet paper. As an environmentally-conscious poop site, I endorse it, even though I've never used it. I was going to buy some this week, but it was $2.50 for a four-pack, vs. $.99 for the regular stuff. I'm not a rich man.
Although this paper didn't get rave reviews, I may change my mind. After all, check out these stats -- if everyone used recycled paper, the world would indeed look a whole lot more like that image I talked about above.