A British TV Channel will broadcast a program in which participants will smear their butts with dog food and encourage
dogs to lick it off. The show is entitled "The People's Book of Records." Competitors will smear food on their bare butts in an attempt to entice a dog to participate in the record-setting challenge. Other challenges for the show will include setting a record for the length of time a person can stare at a dog's butt without blinking. In the pilot episode, contestants were challenged to see how many sausages they could bang on a table in the time it took a man in the same room to have his penis pierced. It sounds like really intelligent entertainment to me!