poopreport : BMnewswire :

poop culture

What can brown do for you? Apparently, friggin' everything.

Posted 05.10.2007 by Dave
"Primp," breathes the commercial. "Coif. Gussy up... your insides. With Metamucil!"

Today we PoopReporters received a rousing endorsement of Metamucil from Oozy Doody. "The bottom of the bowl," he raved, "no longer had streaks of brown glue that had to be scrubbed." While I fully expected to see that declaration on a full-page ad in USAToday like Roger Ebert's stamp of approval ("Three inches in diameter!" --Mrs. Oozy Doozy, PoopReport.com), it seems Madison Avenue had different plans. Metamucil and its ad agency Publicis recently launched a brand new slogan for everyone's favorite stool bulking agent: "Metamucil: Beautify your inside."

Huh? Unless it's beautiful to scrape the desiccated remnants of year-old fruitcake from the dank crannies of your colon, I'm not sure I follow. Is there some new standard of beauty in which blasting a baby's arm is the new cucumber facial?

According to Metamucil, it is indeed so. Constipation? Not mentioned. Regularity? Not mentioned. Whereas Motherload and Poonurse would both heartily recommend Metamucil to cure what ails you after finishing first place in the Great Oklahoma Cheese Wheel Eating Contest, Metamucil wants you to follow a convoluted logical path as illustrated in this commercial: take fiber supplement >> lower your cholesterol >> "make your heart look ooh la la" >> look as beautiful as all the women in our ad >> finally achieve a genuine sense of happiness and self-worth.

The Cliff's Notes version? "Hey ladies, big poop = you're so pretty!"

A number of critics accuse Metamucil and its parent company, Proctor & Gamble, of a further -- and much more devious -- leap of logic. "It looks like Procter & Gamble is targeting women who have eating disorders or are prone to them because they want to be thinner and prettier," says The Oregonian. Stay Free Magazine's Carrie McLaren agrees: "if P&G isn't targeting anorexics, bulimics, and other weight-obsessed women with this campaign, you can have my house."

I doubt the eating disorder demographic is big enough to justify retooling an entire brand. The truth is probably much simpler -- and much more depressing. After all, men will believe that girls will have sex with them because of the deodorant they wear or the gum that they chew. For women, it looks like pooping is so repressed that it has put Metamucil in category of products for which genuine, tangible, completely substantial and scientific benefits are less compelling than showing a pretty girl and saying the word "beauty".

So here's another reason to promote the normalization of America's attitudes towards bodily functions (OK, I'll say it -- by buying my book): a rational acceptance of our daily dirt will force Metamucil to back down from this unethical and completely untrue ad campaign and go back to being an indispensable tool for achieving the stool of the gods.

Show some poop support, or make a poop retort.
Anonymous Coward (not verified) -- 05.11.2007

If I were a woman, I'd be outraged. How stupid do they think you are?

daphne (3325) -- 05.14.2007

"Think"? More like "know". We still buy their products even though they've been needlessly testing on animals for years, fill their food with hydrogenated oils and high fructose corn syrup, and over-saturate the market with products that are just about the same as others, pushing other companies to the bottom of the shelves. Take Tide and Cheer for example. P and G uses a different color and scent in these two detergents because this covers a greater percentage of consumers. We buy one or the other, thinking it's because one may be better, but in reality they may be the exact same product with the exact same make up. We, however, are swayed by how it smells. This little ploy probably nets them tons.

As a society, I think we're an easy sell. Hell, we look at those stupid fucking Charmin Bears and go "ahhh".

We would buy fermented afterbirth sludge if they had a good commercial for it.

But thank you for being outraged about it, anonymous coward. This at least shows you think about this stuff.


_______
.....hugging bunnies since 1969
www.daphneszoo.com

Anomalous Coward (686) -- 05.14.2007

Daphne - "fermented afterbirth sludge" you certainly can turn an interesting phrase. This also demonstrates a pet peeve of mine, that the ad agencies would use sex to sell celibacy. Why don't they allow the products to sell themselves based on merit (or lack there of). I have nothing against sex, but its a poor reason to buy laxatives (unless one's lover is full of shit).
That and becoming laxative dependent is an ugly scenario.

Captain Craptastic (51) -- 05.10.2008

And let's not forget that so many elderly folks abuse laxatives already. Old wisdom has it that a daily poop is absolutely essential to overall health. When people make it to the far side of seventy-five, naturally everything slows down, including the GI tract. Many folks in their 80s only poop once every three days and are perfectly normal. They have this old-fashioned idea that one must poop daily or problems might arise.

I agree that the daily poop is the best part of facing the day on awakening. But this is not an event that can be forced or it becomes an unpleasant chore.

Abusing laxatives can lead to electrolyte imbalances, which are especially dangerous to older people. All that extra fiber, when not accompanied by adequate fluid intakes can actually have the opposite effect of what was intended: CONSTIPATION and eventually, FECAL IMPACTION!!! A ball of dessicated plant material lodged in some unfortunate corner of the large intestine, with more poopy masses and fluids building up behind it. The pressure is rising and you wind up with MEGACOLON!!!

I implore you all as conscientious poop producers: expose and fight the evils of laxative abuse for the greater good of mankind!
----Captain Craptastic!!!

Post new comment



Prove you're not a spambot: what bodily function is this site about? Four letters, begins with p...

The content of this field is kept private and will not be shown publicly.

*

  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <br>
  • Lines and paragraphs break automatically.
20,000 character limit / Flood control: 60 seconds between comments and no more than 10 comments per hour

poop for peace

 


About PoopReport | Advertise! | The PoopReport Press Room | Report Your Poop | Contact Dave | Copyright 2000-2008 PoopReport.com