Last December, New Yorkers were given a taste of what the public toilets in Heaven must be like in Charmin's
giant advertisement in the guise of public toilet facilities. Shoppers streamed in and streamed out (get it?) during the Christmas season; but by the time the ball dropped the toilets had been dismantled, and New Yorkers were back queuing up at McDonalds because the city doesn't provide public facilities anywhere in the area. A similar experience began last December on London's Oxford Street, except their luxury toilets are here to stay. The difference: it costs a pound to drop a pound -- that is,
$2 for the privilege of cutting some cable.
Oxford Street's new luxury toilet-and-powder-room, called WC1 (a clever pun riffing off the postal code of the area), cost almost $2.5 million to build. At WC1, the equivalent of two dollars entitles you to "the loveliest loos in the world" replete with "only the softest toilet tissue." Ten dollars gets you "the ultimate girly moment," which, near as I can tell, translates into free hand creams and hairspray.
(Whether guys are able to experience the ultimate moments of their own is not clear; but most guys who have ever shopped on Oxford Street will have given up on shopping and headed to the pub long before the urge to poop strikes.)
That WC1 exists at all is testament to a reverse plague of modern cities: as populations grow in wealth, public toilet facilities disappear. In London, the number of public toilets dropped an incredible forty percent from 2000 to 2005, leaving just 415 in a city of 7.5 million (although, to be fair, legions of Starbucks and McDonalds have arisen to take their place). Those that remain are often in states of horrid disrepair -- I remember London's Shepherd's Bush green sporting a set of greasy stairs leading down into a dank tile pit so nasty-looking it scared the poop right back up inside me.
As a result, we have statistics like this one by ENCAMS, an environmental charity, which claims that 95 percent of Britons have urinated, vomited, or defecated in public because no toilet was available.
The article continues this train of thought: "In Beijing, where the average salary is a 10th of London's, there are 7,700 toilets, or one for every 1,948 people. China's capital plans to renovate 3,700 in time for the 2008 Olympics. London, which will host the 2012 games and has one toilet per 18,000 residents, has no such plans."
This illustrates the negative correlation between private wealth and public pooping: while Beijing has 7,700 public toilets, they're not for tourists or travelers but for people in the neighborhood -- because few flats there have their own facilities. In Westernized countries, we've relegated the toilet so deeply into the private home that we've forgotten that not everyone can always hold it long enough to make it there. With private crappers comes an aversion to spending taxpayer dollars on public ones.
In rich cities, free toilets are provided not by government but by Starbucks or McDonalds, who do so only in hope that you'll buy something on the way out. WC1 is eliminating this pretense of public service and flatly demanding $2 for your number two -- a further erosion of the pooper's bill of rights, and a further step away from our dream of Fecal Utopia.