Of all the PoopReporters that I'm aware, only
one of us has had the chance to realize the dream we all share: building the ultimate bathroom. But thanks to RotoRooter, a second PoopReporter may join these ranks -- for this nationwide plumbing consortium is
giving away the ultimate john.
Now, when it comes to corporate America, I'm the first to sneer at the half-assed committee-think-inspired attempts at harnessing and exploiting the shock value of poop. And my first instinct upon seeing RotoRooter's promotion was to do just that. But reading further into their contest, I was pleasantly surprised by the honesty around which they structured their promo. While most contests like this would skirt around the fact that people use toilets for -- *gasp* -- pooping, RotoRoter has embraced this truth.
(And it sounds ridiculous that corporations would deny the nature of the products they sell, but it's almost always the case. Why else are toilets marketed as design objects that complete your bathroom's décor? Why else is toilet paper marketed by cartoon teddy bears? Corporations are cowardly entities, and most of them are terrified to associate themselves with poop -- even when poop is the whole reason they exist. Man, I wish my book was out already -- I spend half a chapter talking about this very subject.)
So what truth has RotoRooter embraced? Their ultimate toilet includes an iPod, a laptop, a TV, and an Xbox. But it also includes a Tivo (so you can pause live TV "in case you get distracted"); a megaphone (so you can call for more toilet paper in case you run out); and a cooling fan (to clear the sweat off your brow). Granted, they say the fan is for when you "work up a sweat playing video games," but we know why one would really need it.
All you have to do to win is put your name in their database so they can send you ads until the end of time. For a chance at this crapper, it sounds like it's worth it. For one of the few times in PoopReport's history, I encourage all of you to embrace this corporate publicity stunt and show TBW what a *real* ultimate bathroom looks like.