Oh, how the mighty have fallen. It was the humble ass that brought down the mightiest of mighty: Howard Stern. One fine morning in April of 2003, Stern and his cohorts
broached the subject of anal sex and anal stench; and that was all she wrote. The FCC levied a $495,000 fine against Stern, resulting in many Clear Channel and Viacom stations dropping Stern from their rotation.
Stern vehemently fought the fines, claiming that this particular broadcast was no more racy then previous broadcasts
Howard Stern as Fartman, back in kinder, more innocent days.
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(see the above link for a transcript. To wit: "So you were giving this animal oral, and you said 'Man, you've got swamp ass'? Was that how it went down?"). He even went as far as citing Oprah Winfrey's discussion on "
tossed salads" as a more obscene interview then his own. He encouraged his listeners to complain to the FCC.
And they did. But it really didn't matter. They were far more concerned with purifying our airwaves. To put it bluntly: the FCC had a big 'ol hard-on for Howard, and they wouldn't stop until they got him off our public spectrum.
Howard, the media mogul and publicity hound that he is, ran with it. He declared all out war against the FCC. He began citing numerous interviews and broadcasts much more raucous then his own. But it didn't matter. The damage was already done. Stern was now a marked man. Anything he said would be shoved directly up his proverbial ass. The fines just kept piling up -- totaling out, in the end, at about $2 million. Finally Stern just jumped ship -- he's moving to Sirius Satellite Radio in October, where the FCC has no jurisdiction and he can say what he wants.
And to think it all started with some poop talk.
And to think the man behind this poop talk is a good friend of PoopReport.
Howard Stern's guest that morning, the man who precipitated Howard downfall, was Bruce Last, the genius behind Sphincterine. It was Bruce and his "breath mint for your ass" who prompted the talk of the smell of the nether regions -- the same Bruce Last who is generously giving a free sample of Sphincterine to any PoopReporter who purchases the Journal of Ass Production.
Sphincterine started with, of all things, Listerine. Bruce was a burgeoning business owner, a proprietor of quirky brands of softsoaps and aftershaves and moisturizers. He had already created many successful products widely distributed through his At Last Naturals company. And then one day his buddy called and hit him with a bomb. His buddy had put Listerine on his butthole -- and his buddy liked it.
"I thought he was fucking with me," said Bruce when I spoke to him. "I hung up on him immediately. But a few days later, I was still thinking about it..."
Thus ass-tringent was born. After many beer-brained ideas, Bruce settled upon the name Sphincterine and started marketing the product, first
in lotion form, and then in convenient handi-wipe. Contrary to the story told on Howard Stern's show, Sphincterine was not created to alleviate Bruce's girlfriend's reaction to his rancid ass stink. It's quite ironic that that fabrication for the sake of good radio would lead to the demise of Stern on the air.
According to Bruce, the infamous Stern interview wasn't even one of his raunchiest. It was actually fairly tame, by his standards. But now there was a fear -- after bringing down the most powerful personality in broadcasting, was Bruce a marked man? Would the mainstream media shun him, scared that he might attract the FCC as their audience?
Not so, says Bruce. He is still a frequent guest speaker on many broadcast radio stations, as well as satellite radio, including a nationally syndicated gay talk show on Sirius. In fact, after the interview with Stern, Sphincterine began to explode into the marketplace. It's recently been featured just about anywhere you can think, including in Time Magazine and on the BBC. It's currently in the NY Museum of Sex and the Andy Warhol Museum. Sphincterine's also been seen in many adult films, including A Rim With a View and many Seymour Butts films.
So what's next for Sphincterine? Well, don't be surprised if you drunkenly stroll into the bathroom at the bar and find a Sphincterine dispenser. In fact, we might even be seeing different flavors of Sphincterine. Personally, I'd like grape.
Bruce considers himself "Johnny Asshole Seed." He's believes he's started the anal revolution. Will Sphincterine ever be something mainstream, something you'd see next to the douche or butt paste in your neighborhood pharmacy? Probably not. But what you might see, instead, is a change in peoples' general perception of the ass. Could a product as simple as Sphincterine lead us to more knowledge and openness about the dirtiest of places? I'm going to say yes. The more comfortable we are with discussing the back door, the more likely we are to go to the doctor to get it checked out, and the more likely we will be able to discuss such a topic without fear of persecution.
We Americans live in a society that frowns upon any discussion that breaks from the norm. Others determine what is right for us to hear and see. (Editor's note: remember shitfuck?) If the conversation between Bruce and Howard had taken place in Europe, no one would have said a word or raised an eyebrow -- they're a lot more comfortable with the acknowledgement that our asses do, indeed, stink.
I say the hell with all that shit. America, stand up on your Fergusons! Tell the people who determine what we hear what we really want to hear. Let US determine what is right and what is wrong. If we don't want to hear poop talk on the radio, the only option we need is to be able to change the channel.