seeing a nice butt like her's just gets me horny, and then depressed because I can't have it.

Nothing more.

Now, I like Cottonelle. They're good, and they're relatively cheap. But their ad says "Feel the clean with new wider ripples!" Now, why would wider ripples make you "feel the clean?" Is it a matter of increased surface area? Can ripples get into those nooks and crannies normal TP just can't reach?

Wait -- "Feel the clean." Are we to interpret that this woman's ass is "clean," and that we are then invited to feel it?

I agree with doniker. Seeing a nicely shaped ass and then seeing toilet paper is like day dreaming about a a big, gooey chocolate chip cookie fresh out of the oven, then waking up only to realize your driving on the highway heading for the jersey barrier!

I like cookies. I buy them on occasion. I like driving too. It doesn't mean I'd buy a cookie if I saw a car, or I'd buy a car after seeing a cookie...I guess.

I'm not sure if this makes sense anymore. It did when I started. OK, shitting isn't sexy (unless your into that), and seeing a sexy ass does not make me want to shit and then use Cottenelle.

I think the best advertisement yet has to be the cartoon bears going behind a tree with the daily newspaper under his arm. And hanging on the branch is a roll of TP. I think if your gonna advertise toilet paper you need to add the humor element...not sex.

I don't know why I even wrote this. Doniker has already summed it up...without writing a book about it.

I'll buy cottenelle from now on, just because they aren't pussies. :)

Well, this *is* more direct in terms of what toilet paper is for, compared to like pictures of babies or teddy bears or clouds, but it's still not all *that* direct. I'd still prefer an even MORE direct approach, a la ShitBeGone. An interesting ad to analyze though. If a woman is reading it, are they supposed to subconsciously think, "Wow, if I use Cottonelle maybe my ass will look like that," or perhaps feel insecure and think, "Damn, I don't want to have an unclean ass walking down the beach in my bikini"? Is a man supposed to subconsciously think that if they use Cottonelle they will get a woman with an ass like that? Are they supposed to make a subliminal association between Cottonelle and sex? Maybe the woman's ass is just the symbol of The Good Ass. Attractive, firm, and Cottonelle clean!

And although it makes logical sense that rippled paper might help clean out the cracks better, as it were, I don't immediately think, "OMG, rippled toilet paper! Yesss!" Same with the quilted. But whatever.

Ever see the movie "crazy people" with dudley moore and daryll hannah- how that's a nice ass on her, smokin! Anyway, it's the same situation- truth in advertising.

Wow, trashcan, SOOOOOO insightful. Thanks.

Somewhere along the line, my friends and I started referring to girl's butts as "shitters", e.g. "Will you check out the shitter on THAT one?" This ad brings the whole thing together, the metaphysical conceit of feminine mystique and crapulence. Dunno if it's a turn on per se, but it covers the duality of the female backside. Still, I prefer Charmin.

my friends and I have sometimes refer to girl's asses as "shitter", but mostly use "pooper".

"Look at the pooper on that bitch" or "I'd love to fuck her pooper".

It's an unfortunate fact that you have no control over how your subconscious remembers. If you see Cottonelle and suddenly get a warm fuzzy feeling then start thinking about ass... you'll probably buy it and it won't be because of ripples... G Ras

I know what Trashcanman means. Good movie, and it has the same point. Dudley Moore is getting the crazy people to write new to-the-point ads, like "Metamucil, it helps you go to the toilet." Then you see this scene with everybody storming the drug store to buy it.

I work at Wegmans and they always have the best toilet paper.. not the itchy kind that gives you dingle berries.. Its better that a woman has good toilet paper after taking a shit, especially if you wear thongs, and I love my thongs.. The Movie "Crazy People" is a really funny movie.. Dudley Moore is one of the funniest..

They Should make thongs with toilet paper stuck to the string/strap on the back..

first, the ad is selling their tp with sex...not that im against that ;) but the point stands...

i would have liked it better if she didnt have the damn bikini, so we could see just how Cottonelle clean her shitter is. ;)

My friends and I were more to the point in our younger days-"look at the turd cutters on that one!"

We used to say "Nice dumper!" for the girl's ass. And this is in Boston, so it sounds like "Nice dumpa!"

Thank you.

Amazing: several replies here prove how effective subliminal imaging can be in making associations, while G Ras and shitman come closest to exposing what's going on. Take a look at the dark shadow that extends from her lower right butt cheek to her upper left. Look like a guy's manhood? You bet! Then let your eyes relax and see the faintly contrasting words and images across the entire butt area. This ad's all about sex, not cleanliness. Still, I say hats off to Cottonelle and their ad agency for using a "top image" that gets past the corny metaphors. I'd rather see some humor, though.

Whats all that TP crap instead of toilet paper? Someone in your staff was in the military and brought in that smart-souding acronym? I suppose if im ever trapped in a stall out of paper, this is what im gonna say: Red Leader requesting TP reload before engaging AW (ass wipe)

Now some kids are going to feel extra guilty for masturbating on the toilet to a pic on a toilet paper bag...

The whole thing reminds me of Potato chips... "Ruffles have Ridges" begets "Cottonelle has Ripples". What the world needs now is not T- Paper, but a Pooptato chip wiper scraper combination biodegradable product. Something for wiping and scraping: soft, yet firm on one side with moistened fringy things and hard and claspable on the other side for a firm grip. Package this with a refried bean dip giveaway and now your ripplin"!

they dont call TP ass-wipes for no reason at all you know!

I don't like those riples. I recently bought a big twelve roll pack of TP at a discount closeout store. All the ripples come right off the paper and stay in my ass. I'm too cheap to buy new TP beofre i use this horrible dingle berry making paper. The next TP i buy is going to be smooth and stiff. I'd rather have a raspberried a-hole than a dingle berried one.

My point of contention with this advertisement is not with the blatantly misguided attempt at subliminal autosuggestion, as Cottonelle is clearly following suit with oodles of other (successful) marketing campaigns, but rather with the more obnoxious restroom-ocean paradigm represented by the beautiful beach in the background. I'm sure many of you have noticed that many commercial and residential restrooms often have a "beachy" or "maritime" theme, sporting paintings of sailboats and lighthouses, coastal color schemes which do not match the rest of the decor, or perhaps displays of shells or other oceanic miscellany. How have restooms co-opted the ocean, and our use of it? Is it because the restoom typically involves more water than other rooms...is it because the ocean is a refreshing, relaxing place? It certainly seems to me that the opposite is not true; does the ocean invoke the urge to visit a restroom for anyone here? I doubt that.

To me, this ad would have been much more effective if it pictured the same model stuffing her bra with Cottonelle. Or perhaps with a four foot length trailing from her aqua-blue boyshorts flying like the proud, white sail of a Spanish galleon.

Ripple are the best TP I have ever used!

I'm going to get cottonelle for my wife.

I'll buy Cottonelle on one condition, the girl on the package comes with it. Then again, Ms Healthy might not appreciate that.
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Watch out for the deadly F4, though he's been gone since '53, he will be back.