Activia: Jamie Lee's Not Shittin' You!

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Back in the day, actress Jamie Lee Curtis was first identified with the Halloween horror movies, then went on to greater fame in action-adventure flicks like True Lies with Governor Ahh-nold. Today, however, the 50 year-old mother and children’s' book author has become so closely associated as a spokesperson with Dannon's probiotic dairy product, Activia, that she has been parodied on Saturday Night Live by the likes of Kristen Wiig, Amy Pohler and Ashton Kutcher.

Amusing and PoopReport-esque as a skit about pooping one's pants may be, it does not seriously address the question of Activia's actual effectiveness as a digestive remedy containing Bifidus regularis when used over time. About two years ago, I first gave the product a try now and then but did not stick with it. This probably had as much to do with my hectic travel schedule as anything else; but about eight months ago, I decided that I would try eating it every day – even going to grocery stores on the road to pick up a four-pack and take it back to my hotel room and store it in the mini-fridge during the length of my business stay.

What I have discovered (and, no, I haven't pooped my pants!) is that I do not suffer either extreme on the bathroom habit spectrum—neither uncomfortable straining nor the frantic trots. While I was not particularly irregular before, I did occasionally run afoul of missed meals and insufficient water intake while travelling. That, and the makeup of those 'free' hotel breakfasts, which, by the way, are not 'free' but figured into your room rate. Most of these breakfasts are heavy on sugary cereals, doughnuts, sweet rolls and waffles, tailor-made for a junk food jihad on the john in the end. I also found that I had to get up earlier than I wanted to in order to make these carbfests conducted in the lobby with a legion of sleepyheads flipping mindlessly through the paper-thin (in content) USA Today. But after I switched to eating Activia in my room instead, I had much less stress, more time to sleep and, most important of all, many smooth exits to start my day. (Also: much less wiping.)

Perhaps I should announce here and now that I do not own stock in Dannon, the parent company of Activia. But I have had consistently regular results consuming the product every day for eight months. My favorite flavor is vanilla and cereal. It reminds me exactly of something I gave up years ago – Sara Lee Cheesecake. Yes, it tastes like bits of graham cracker crust mixed in with a vanilla and sour cream filling. I feel like I'm getting away with something, but it's a nutritious product (110 calories with 15 from fat and 12 grams of fiber).

The real Jamie Lee Curtis guarantees that Activia works or your money back, and I assume that means no 'deer-in-the-headlights' accidents a la Kristen Wiig. I consider it money well spent because I can't afford wasting time with pooping problems in the bathroom with my busy schedule. I have to get off the pot and get out there to make a living.

24 Comments on "Activia: Jamie Lee's Not Shittin' You!"

prarie doggin's picture
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I always like the way the ladies in the commercial demurely talk about the results of eating Activia. Just once I'd like one to say. "Well Jamie since eating Activia, I've been shitting like a junkyard dog."
I used to occasionally deliver milk crates to a bottler at night and during the third shift, the bottling line was leased to a group of Turkish (I believe) people who bottled a product called Kefir. They would always give me samples and it tasted like liquid yogurt. I recently saw it in a store and bought a quart as I see it carries a similar claim as Activia. I'm going to start drinking it and hopefully don't have a horror story to post.

ChiefThunderbutt's picture
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Good writeup BW, I am going to put yogurt back in my diet but since I am a cheapskate (read poor) I plan on making my own like I did back in my vegetarian days.

I have clicked around from site to site this morning and found many doctors and dietitians who say any yogurt will give you the same benefit as long as it contains a live culture.

I used to culture my product with Dannon but this time I will use their Activia. I actually like the sour taste of unsweetened plain yogurt. Stir a spoonful or two into a bowl of oatmeal and you have a great, and healthful, breakfast.

If any of you ever come across an Icelandic dairy product called Skyr, give it a try, delicious.


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Dirty old men need love too!!

How long a minute is depends on what side of the bathroom door you're on!

the thin brown line's picture
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Ah...Jamie Lee...for you younger poopers, Trading Places is a great comedy (Dan Akroyd & Eddie Murphy)..and for all you Doors fans out there, if you pay close attention while watching Ray Manzerik's 80's video of L.A. Woman (featuring John Doe of X, and a young & beautiful Rosanna Arquette), you will spot a flash of a smiling Jamie-Lee Curtis. Jamie Lee is married to Christopher Guest...aka...Nigel Tuffnell from that classic film Spinal Tap. This is TTBL reporting from Hollywood...eat your yogurt and remember to spay and nueter your cats and dogs!

Somethin' mysterious made an exit from the gift shop.

C Everett Poop's picture
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Why is JLC's hair so white if she is only 50? She used to be smoking hot back in the day.

ChiefThunderbutt's picture
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Good question CEP. I had a friend whose hair started graying when he was about 19 and was completely white when he was still in his early 20s. He never knew why.


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Dirty old men need love too!!

How long a minute is depends on what side of the bathroom door you're on!

CC also known as Coach Crap's picture
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When I think of JLC I don't think of horror movies or yogurt. I think of a couple of things on the upper half of her body.

shitwit's picture
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I actually just started eating Activia the other day since I royally gummed up my guts somehow over the holiday. Ugh. Let's see what happens!

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Rock-n-roll! Poopy-poo!

Rock-n-roll! Poopy-poo!

runninggrrl2's picture
Comment Quality Moderatork 500+ points
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I like Activia, but then again, I don't usually have many poop issues that the B. regularis bacteria are supposed to combat. I think people who eat a REALLY crappy diet (no fiber, lots of processed foods, etc.) would probably benefit from this the most. I eat a lot of fiber, which is what we microbiologists call a "prebiotic"; ie, "fodder for all the healthy bacteria that are supposed to live in your guts". If you eat plenty of fiber and drink a lot of water, you probably don't need to shell out the big bucks for Activia.

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An apple a day keeps the ExLax away!

An apple a day keeps the ExLax away!

Deja Poo's picture
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Activia doesn't have anything on Taco Bell.
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Yo quiero Taco Bell.

Yo quiero Taco Bell.

distresing's picture
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My daughter is getting her degree as a nutritionist (I think that's what its called) and we have frequent talks about poopin'. Not because of her degree but because I'm 50 and not very sociable so its pretty much all I got. We've discussed yogurt in that context. I see JLC more as an active bacteria activist than a corporate shill. Probably because I see her in my mind more in the freeze frame shots from Trading Places instead of the Activia commercials. My frames of reference are my own. All things considered, have some plain yogurt with your own added ingredients and some oatmeal every day and that'll move your mail just fine.

flushette's picture
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Every time my boyfriend hears this commercial from the other room, he makes a "PFFFTT!" noise on purpose, at the words "It regulates you." ...His cue.

We're so mature in my household.


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Never finish until you're done!

When you've got nowhere to go, and you feel it start to flow, diarrhea... diarrhea.

Johnny Crap's picture
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Great writeup, and the more we can do to educate others about the plentiful benefits of yogurt, the farther we will move away from being the Constipated States. My family has included yogurt in the daily meals/cooking for years and I'm proud of say that we're a family of big, happy shitters.
As for JLC's prematurely gray hair. How do you explain Steve Martin? The man was born with white hair!


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We all live in a brown submarine, a brown submarine.

We all live in a brown submarine, a brown submarine.

C Everett Poop's picture
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I find Jamie Lee much more credible on taking a dump than Suzanne Sommers on treating cancer with hormone therapy.

MSG's picture
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I think Jamie Lee is sincere in talking about Activia, and I also am a believer in the helpful effects of yogurt. I don't get to eat it every day, but I do with some frequency, and I like it. My favorite JLC movie is 'True Lies,' a gripping yet humorous film.....

snowballingblood's picture
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I'll never forget my first time seeing those beloved commercials - and I usually hate commercials, but I was couch-dwelling with a few friends, and we were all just kind of in disbelief. Yogurt that helps you shit? Fuck yeah! I figure I better keep stuff like this on my radar for when I eventually have to become a proper adult and parent and can't humorously rely on booze's feces-friendly side effects 3-5 times a week to keep the pipes oiled. -------

No matter how hard you try to poop, a penguin can do it harder.

AnotherChief's picture
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She's not joking about the benefits of yogurt, it really does work well. That said, "Bifidus regularis" is a made up name, there's no such thing. Sounds better than the real name of the little critters though and can be trademarked.

daphne's picture
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While the species name is trademarked by Dannon, the genus of Bifidus represents a engineered form of bifidobacteria, which is a real thing.


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.....hugging bunnies since 1969
www.daphneszoo.com

.....hugging bunnies since 1969
www.daphneszoo.com

Postman's picture
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CEP and Chief commented earlier on Jamie Lee's white hair.

White hair or not, I'd still do her.

prarie doggin's picture
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Hey Postman, I was just thinking about you. I was worried all that nasty bad mid-west weather may have prevented you from performing your duly appointed rounds here at PR. Welcome back my friend.

Oh, and I'd do Jamie Lee also (just not right after you)

Squat-n-leaveit's picture
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I don't buy yoghurt. Most of it is too sweet, and not enough tang. The stuff that comes out of my decades old Salton yoghurt maker is so much better. Because it has such a huge amount of the live cultures health nuts are searching for, it is better for you too.Cheaper, better, and healthier. The trifecta. Having live things in the kitchen, (yoghurt, sourdough, sauerkraut, whatever) that require care and feeding, keep you (force you!) to pay attention. Better go check on the home brew.

As for Jamie Lee... I'd do her, even after Post and PD warmed her up.

ChiefThunderbutt's picture
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I would do Jamie Lee even after the Dallas Cowboys did her.


_______
Dirty old men need love too!!

How long a minute is depends on what side of the bathroom door you're on!

Dr Scully's picture
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I agree. I noticed the poster mentioned 12 grams of fiber in there, which is a pretty good amount. So I wonder if the pooping from this product comes from the good bacteria (which if I'm correct is found in most yogurt), or from the added fibre in it.

Personally I haven't noticed much of a difference either way from Activia. It's tasty but not worth the extra cash for something that a cheap bowl of bran flakes or homemade hummus will do for me.

Anonymous's picture
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Bouvier M, et al. “Effects of consumption of a milk fermented by the probiotic Bifidobacterium animalis DN-173 010 on colonic transit time in healthy humans. Bioscience and Microflora, 2001; Vol 20(2): 43-48.

Anonymous's picture
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Jamie Lee could drop a load on, or for me any time!