PACKAGING KIND:
Plastic wrapping in friendly green colors
PRINTED SUPERLATIVES:
"Saves Natural Resources, Reduces Pollution. You are making a difference(tm)"
PRINTED COMPARISONS:
"If every household in the US replaced just one 4-pack of 400 sheet virgin fiber bathroom tissue with 100% recycled ones, we could save:

• 1,450,000 trees
• 3.7 million cubic feet of landfill space, equal to over 5,500 full garbage trucks
• 523 million gallons of water, a year's supply for over 4,100 families of four
• (there's more)

OBJECTIVE DESCRIPTION:
This environmentally-correct toilet paper is made from 100% recycled paper (presumably not TOILET paper, but they don't really say). It boasts that it has no dyes or scents, and is whitened without chlorine bleach. They give a whole explanation about how conventionally bleached paper creates dioxin, which is bad for the living things.
SUBJECTIVE REVIEW:
This is hard-core, feel-good toilet paper. The cost is slighly more, but I feel like I'm doing my part each time I wipe. Just watch for the Braille-like dots on one side of the paper. You want to put this side AWAY from your butt, otherwise it's like driving over those bumpy highway reflectors.
ANYTHING ELSE:
Nice, beefy double-rolls. I'm just surprised they use plastic wrapping -- which of course burns to create nasty chemicals. Maybe someday they'll get with the program and use biodegradeable wrapping.