Effective (?) TP Advertising

Last time we discussed Cottonelle advertising, it was in the context of some bitter curmudgeon who was indignantly offended [1]. Well, if that ad pissed him off, this one will make him crap his pants.

Cottenelle advertising seems to have galvanized the pooping community. Taking a page from ShitBegone Brand Toilet Paper [2], they have abandoned the metaphors of fluffy clouds and teddy bears and have embraced the product's true use: wiping your ass. Well, kinda -- they don't actually show the product in use (a ShitBegone ad would surely show the agonized face of a wiper using a cut-rate brand), but they do show asses. Specifically, female asses. Specifically, shapely female asses.

For the spread of Shameless Shitting, that's good news -- its positive for a big corporation to embrace the reality that girls do indeed crap. But as far as promoting the utilitarian aspects of toilet paper, this campaign still skirts the issue. I predict that if a company were to embrace the ShitBegone mentality (the truth about toilet paper) and put millions of dollars behind it, like ShitBegone probably can't do, it would win the hearts and asses of consumers everywhere.

PoopReporter A Dude [3] located this ad, and provided this commentary.

The ad campaign shocked me because they made their product stand flat out. By that I mean, well, while this is a natural bodily function, it's something that not all of our society is mature enough to handle. Not everyone is a PoopReporter, you know. I did, however, love how they threw that 1950's Americana stereotype right outside the window.
All of that era seemed to be dominated by ad campaigns that ignored reality. There was always the dad that went to work, the mom that was wearing a dress while cooking and cleaning with a smile on her face, and the kids that never got into fights. Oh, not to mention that no one sweated, grew stubble on their face, and dare I say... suffered GI tract trouble.
Anyway, Cottonelle has broken all of the retro themes and become a true rebel. Imagine if you were watching CBS 50 years ago and Ricky Ricardo just came home from the Tropicana Club. He walks into his restroom and sees a toilet full of butt mud. He storms out and goes "Lucy.....you got some splainin to do...!"
Well, to me this seems like the perfect followup TV commercial after this magazine ad campaign.

We've already discussed whether or not Cottonelle ads are offensive. Now, let me ask: does this make you want to buy Cottonelle?

P.S. If anyone out there has Family Cirlce magazine (or any other magazine that might run TP ads) and can scan in other TP ads, please do! It would be good to compare them.