[1] halftime flush, watch this video by Mike Ditka [2], legendary coach of the Chicago Bears.
Halftime flush? No one knows for sure the exact numbers here, but Ditka (and his copywriters) are talking something like ninety million toilets jumping into action after the first half of the big game. To clear that many heads requires all the water that flows over Niagara Falls in seven minutes. But not all of us live that close to the Falls, which means it's the busiest day of the year for the Roto-Rooter man.
Ditka's infomercial is brought to us by Scott as part of their Halftime Flush [3] promotion. They think they have the tissue we need to minimize the chance of those dreaded back-to-back penalties: "roughing the shitter" and "holding." Their true aim here is to pimp their paper's ability to dissolve "four times faster than the leading brand;" and they're so confident in their paper's ability to split lickity-split that they offer ten suggested uses for the plunger you'll never need again [4]. I smell a future lawsuit here.