Sadly, the plight of this site reminds me of the Amway problem of the 'eighties. The marketing system they had was simple and effective, and there was the potential to earn some pretty respectable dough, but the problem was this: Suppose you take on the challenge of convincing others that its a good idea, and that they can make money and have fun doing it, but you yourself have nothing yet to show for your involvement.
This site is suffering a similar problem. We oldies (more than five years or so) have fond memories of the good times; the lively banter on any and all subjects, the good-natured flaming of each other, the terrific front-page stories and the hilarious responses, etc. We know how much fun it can be, but its a bit hard to convince outsiders to come join in, when the site looks like it does now.
Unfortunately, it seems that most of today's population subscribe to what I call the Nintendo radio station, Wii FM. (Whats in it For Me). It seems that nobody wants to get on board something that has no material benefit to the individual.